Video Marketing Stats 2018

Giving it to you straight! These are the MOST useful video marketing stats of 2018. 

Revenue 💰

  • 76% of marketers say video has helped them increase sales. 
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast)
  • Marketers who use video grow revenue 49% faster than non-video users. (VidYard)

Conversions 🤝

  • 81% of people have been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
  • Video on a landing page can increase conversions by 80% or more. (Visually) 

  • Have video on your website improves your chances of being on the 1st page of Google search by 53%. (Moovly)

  • Mentioning the word 'video' in your email subject line increases open rates by 19%

  • 70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads. 

Test vs Video? 🤔

  • 72% of people would rather use video to learn about a product or service if video and text were available on the same page. 
  • 59% of executives would rather watch a video than read text. 
  • Viewers retain 95% of your message when watching video and 10% of your message when reading text. YIKES.

Just for Fun 🆒

  • Facebook users watch 100 million hours of video everyday. (Forbes)
  • 85% of Facebook users watch video without sound. (Digiday)
  • 92% of mobile video viewers share videos with others. 

* Above stats are sourced from Digiday, Forbes, Visually, Moovly, Wyzowl, Syndacast, and  Vidyard.